Business intelligence (BI) is an umbrella term for the technology, methodology and processes used to analyze an organization’s raw data. Companies use BI to improve decision making, cut costs and identify new business opportunities. BI helps companies to be proactive, instead of reactive, in their approach to business decisions.

How can business intelligence help your company?
With today’s BI tools such as dashboards, your employees can jump in and start analyzing data themselves, rather than wait for complex reports. Giving people easy access to information helps them back up business decisions with hard numbers that would otherwise be based only on gut feelings and anecdotes.